Business Operations & Customer Support
Build Business Operations Teams. Anywhere.
Gini builds customer support, back-office, shared services and operational teams in the markets that give you the right combination of talent, language, cost and scalability — nearshore, offshore or somewhere you have not considered yet.
You keep control of how the work is done. We build the team and, if you want, carry the workforce operations behind it.
Trusted by global companies hiring in 100+ countries
Build an Operations Team
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Recruitment · EOR · Managed WorkforceNo spam. Your information stays private.
Why Companies Choose This Path
Operations teams without the BPO lock-in
The team is yours. Gini builds it — and can employ and operate it — in the market that fits.
What We Build
Teams that keep your business running
Customer experience, shared services, back office and domain-aware operations teams.
Scale support teams that sound like your brand
Customer support, call centre and chat and email support teams, hired against your language and quality requirements.
Build a support team Shared ServicesCentralise shared services across markets
Finance administration, HR operations and procurement support for centralised service centres.
Build a shared services team Back OfficeMove back-office volume out of your home market
Data processing, operations support and administrative teams that carry volume work away from your core market.
Build a back-office team Industry OperationsStaff specialist ops with domain-aware talent
Healthcare support, content operations, sales support and moderation teams for functions that need domain-aware people rather than generic agents.
Build an industry teamProof
Operations teams we have already built
Published nearshore and global programmes — not generic placeholders.
Nearshore healthcare professionals
Mexico-based clinical and operational support roles with structured screening and English-language assessment.
Read the case study → Publicis GroupeDubai performance team
Built and relocated a dedicated advertising performance team into Dubai.
Read the case study → Alignment HealthcareRecruitment + EOR
Technology and operational talent recruited and employed across Latin America, Europe and Africa.
Read the case study →Operating Models
Three ways to build the team
All three models are equal options. Pick the one that matches entity status, speed and how much operations support you want.
You operate the team, we build it
Gini recruits the people you need into your existing local operation. Best for established entities, shared service centres, BPO operations and captive centres.
Explore Recruitment Employer of RecordNearshore team without an entity
Gini recruits and employs the team locally while you manage daily work — payroll, benefits, compliance and HR included. Often the fastest way to test a market before committing to a legal footprint.
Explore Employer of Record Managed WorkforceWe help operate the workforce too
For high-volume programmes: sourcing, onboarding, attendance, payroll coordination, reporting and scaling headcount as volume moves.
Explore Managed WorkforceMarket Selection
The best team may not be in your home market
Tell us the function you want to move or scale — we help identify where and how to build it based on talent, language, cost and time zone.
Get a market recommendationHow Gini Works
One workforce. Three ways to build it.
Recruitment
We find and place the people. You employ and operate them.
Employer of Record
We recruit and employ locally. You manage the daily work.
Managed Workforce
We help source, employ and operate the workforce at scale.
First choose the workforce you need. Gini will determine the best way to build it.
FAQ
Common questions
How is this different from outsourcing to a BPO?
A BPO sells you an outcome and keeps the team. With Gini the team is yours: you set the process, the tooling and the quality bar, and Gini handles recruitment, employment and, if you want it, the workforce operations layer.
Can we build a nearshore team without opening a legal entity?
Yes. Under the Employer of Record model Gini is the legal employer in that country, which lets you run a market for a year or more before deciding whether an entity is worth it.
Which markets do you recommend for nearshore support?
It depends on language, cost and time zone. Mexico and Latin America are common for North American operations, while Türkiye, Eastern Europe and North Africa serve European and Middle East coverage well.
Can you recruit multilingual and language-tested agents?
Yes. Language assessment is built into screening, as in the Mexico healthcare programme where English-language testing was part of the standard candidate flow.
Can the team scale up and down with volume?
Under the managed workforce model, yes. Sourcing, onboarding and workforce administration are set up so headcount can follow demand rather than lag it.
Get Started
Tell us what you are building
Share a few details and we will come back with a market and model recommendation.
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