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Publicis Groupe
Building and relocating a specialist digital advertising team to Dubai.
- Client
- Publicis Groupe
- Market
- Dubai
- Service
- Relocation
- Scale
- 30-person team
The challenge
Publicis Groupe wanted to establish a specialist data and advertising-performance operation in Dubai.
The required professionals needed specific experience in digital advertising, media performance, campaign management and related disciplines.
However, technical capability was only part of the challenge. Candidates also needed to be willing to relocate internationally to Dubai.
This dramatically reduced the available talent pool: a candidate had to be technically qualified, pass the client’s selection process and be genuinely prepared to move to another country.
The constraint
When relocation is non-negotiable, the addressable pool shrinks fast. Sourcing only for skills fills interviews that later collapse on mobility. We treated both dimensions as filters from the first conversation — not as a late-stage surprise.
Technical fit
Digital advertising, media performance, campaign management and related specialist experience required by Publicis Groupe’s Dubai operation.
International mobility
Willingness and readiness to relocate to Dubai — assessed early so effort stayed on candidates who could complete the full journey.
Our approach
Gini Talent designed the recruitment process around both professional capability and relocation readiness.
Candidates were assessed from the beginning on two dimensions: technical fit and international mobility. This allowed us to focus resources on candidates who had a realistic likelihood of completing the entire recruitment and relocation journey.
Our team managed sourcing, candidate engagement, screening, interview coordination and relocation-related communication throughout the process.
How the journey ran
Relocation-led hiring fails when mobility is checked too late. We kept capability and destination readiness on one track — from first outreach through arrival in Dubai.
Brief
Dubai data and advertising-performance operation defined — specialist profiles plus a hard relocation requirement.
Dual screening
Every candidate scored on technical fit and mobility from the first stage, so the pipeline stayed realistic.
Selection & relocation
Interview coordination and relocation communication ran together, reducing drop-off after offer.
Team live
A 30-person specialist team built for Publicis Groupe in Dubai, with professionals recruited from Türkiye and supported through international relocation.
A 30-person specialist team in Dubai — built when the talent pool was constrained by both skills and relocation readiness.
Publicis GroupeRelocation · Dubai · Digital advertisingThe result
Gini Talent successfully built a 30-person specialist team for Publicis Groupe in Dubai, recruiting professionals from Türkiye and supporting their international relocation.
The project demonstrated our ability to build highly specialized teams even when the addressable talent pool is significantly constrained by relocation requirements.
Building a team that has to relocate?
Tell us the roles, the destination and the mobility constraints. We’ll design a dual-axis recruitment model so offers don’t die on relocation.
