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Case Study · Crowdsourcing

Yandex

Recruiting, onboarding and managing a 14,000-person global crowdsourcing workforce.

14,000+ contributors recruited and managed across global programs

Client: Yandex
Markets: 18+ countries
Service: Crowdsourcing ops
Scale: ~14,000 contributors

14k+contributors in one operating model

End-to-endacquisition through offboarding

Multi-marketAsia, Europe, Africa, LatAm

1 partnerworkforce ops consolidated

The challenge

Yandex required large distributed workforces to support multiple AI, search, data-annotation and location-intelligence projects around the world.

The challenge was not simply recruiting contributors. Thousands of people across multiple continents needed to be acquired, assessed, contracted, onboarded, paid and managed continuously.

Crowdsourcing operations Global payments Case studies

Workstreams

Programs spanned annotation, model improvement, location data and specialist evaluation — each with its own quality bar and contributor profile.

AI & search annotation AI-model improvement Point-of-interest collection On-the-ground data Specialist editors Domain experts Content evaluation

Our approach

Gini Talent built an end-to-end crowdsourcing operation around the projects — localized acquisition, assessment, contracting, portal access, community, payments and offboarding on one track.

Talent acquisition

Localized campaigns into dedicated digital application funnels.

Assessment

Project-specific screens defined by Yandex; only qualifiers moved on.

Digital contracting

Agreements, ID, banking and onboarding in a self-service flow.

Contributor portal

Earnings, payment history and project information in one place.

Community

Forums, Telegram and WhatsApp for large distributed populations.

Payments & offboarding

Multi-market payouts plus quality and fraud-related exits.

Lifecycle

Volume only works when every stage stays on the same operating system — from first application to final offboarding.

AcquisitionLocalized

AssessmentProject QA

Contract & onboardDigital

Active portal14k+

Pay & offboardOngoing

Markets

Across Yandex programs, operations included markets such as:

Selected markets

IndonesiaJapanSouth KoreaThailandIndiaNepalTürkiyeGermanyFranceItalySpainPortugalSenegalMozambiqueNamibiaCôte d’IvoireGuatemalaColombia

Recruitment, assessment, contracting, onboarding, community, payments and offboarding consolidated under one global crowdsourcing operation.

YandexCrowdsourcing · Global · AI & data

The result

Across Yandex programs, Gini Talent recruited and managed approximately 14,000 contributors.

Yandex was able to focus on its underlying AI, search and data projects while Gini Talent handled the operational complexity surrounding the workforce.

Recruitment, assessment, contracting, onboarding, community management, contributor administration, payments and offboarding were consolidated under one global crowdsourcing operation.

Running contributors at this scale?

Tell us the workstreams, the markets and the quality bar. You’ll get an operating model for acquisition through offboarding — not a vendor list.

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