Home/Case Studies/Affiniti
Affiniti
Building an AI R&D hub: 400 engineers in four months.
- Client
- Affiniti
- Market
- Türkiye
- Service
- Mass recruitment
- Scale
- ~400 engineers
The challenge
Affiniti, a fast-growing artificial intelligence company, wanted to build a major technology and R&D organization in Türkiye.
Its technology matched incoming call-center customers with the agents statistically most likely to achieve the best commercial outcome based on customer and agent profiles.
Building the product required highly specialized engineering talent. Many of these candidates were already employed by some of Türkiye’s largest technology and engineering organizations.
The challenge was not only finding rare talent, but hiring hundreds of highly qualified professionals within an extremely short timeframe.
The talent profile
Affiniti needed professionals with backgrounds including:
Our approach
Gini Talent designed the entire mass-recruitment operating model specifically for the project.
Instead of operating as a conventional external recruitment agency, our recruiters became closely integrated with Affiniti’s internal organization.
We were given access to the client’s recruitment systems and communication platforms, allowing us to work directly with hiring managers.
One of the most important elements was eliminating the bottlenecks that normally slow high-volume specialist recruitment.
Our recruiters were able to:
- Communicate directly with hiring managers
- Coordinate interview availability
- Schedule candidate interviews rapidly
- Obtain immediate feedback
- Continuously refine candidate targeting
At the same time, we conducted extensive market mapping across Türkiye and approached engineering talent from organizations including major technology, telecommunications and industrial companies.
How the model ran
Volume hiring for rare engineering profiles only works when sourcing, screening and hiring-manager decisions sit on one track. We treated Affiniti as an embedded recruitment operation — not a batch of agency CV submissions.
How it scaled
Foundation
Mass-recruitment model designed around Affiniti’s stack, hiring managers and systems — with recruiters embedded rather than operating as an external queue.
Market mapping
Extensive sourcing across Türkiye, approaching talent already inside major technology, telecommunications and industrial organizations.
Bottleneck removal
Direct hiring-manager communication, rapid scheduling and immediate feedback kept specialist candidates moving instead of stalling between stages.
R&D hub live
Approximately 400 engineers hired in around four months — enough to establish a substantial engineering and R&D organization at exceptional speed.
Approximately 400 high-caliber engineers hired in around four months — the foundation of Affiniti’s AI R&D organization in Türkiye.
AffinitiRecruitment · Türkiye · Mass engineeringThe result
Approximately 400 high-caliber engineers were hired in around four months.
The project enabled Affiniti to establish a substantial engineering and R&D organization in Türkiye at exceptional speed.
It also became the foundation of a broader relationship, with Gini Talent subsequently supporting Affiniti in additional markets.
Building an engineering hub at this pace?
Tell us the stack, the headcount and the date. We’ll design a mass-recruitment model that removes bottlenecks instead of adding another agency layer.
